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Hometown: Las Vegas, Nevada

Age: 31

Occupation: Salon and Spa Chain Owner

Current Application Status:

[ X ] Active ~ [ X ] Hired ~ [ X ] Fired


Alla, 31, a self-made multi-millionaire, owns a chain of upscale Dolphin Court Salons & Day Spas in Las Vegas. She also builds million dollar custom mansions for resale and invests avidly in commercial and residential land.

Born and raised in Kishinev, Moldavia, formerly of Russia, Alla moved to the U.S.A. with her parents in 1988 to fulfill the "American Dream." At age 19, she purchased her first building, and at age 23 she was one of the youngest pioneers of the spa boom. Recently, she negotiated one of her most lucrative business deals by selling the spa and the salon she owned at a star studded Hotel and Casino in Henderson, Nevada.

Encouraged by her celebrity clientele, Alla has been developing her own European-derived skin care and hair care lines. She successfully balances a happy marriage, motherhood to her four children, and a thriving career in the entertainment capital of the world, Las Vegas.

Up Close

What is your favorite music?

I don't listen to heavy metal. I am somewhat selective on rap and country, but everything else goes. As long as it has a great beat, and I can dance to it, I love it.

What are your favorite books?

I love reading autobiographies and tell-all books. One of my most favorite business books is "Who Moved My Cheese?" I read a lot of books on nutrition and exercise as well.

What are your favorite TV shows?

I watch "The O.C." and "Desperate Housewives." I also like "E! True Hollywood Story," "American Idol," "Law & Order," and "The Apprentice," of course.

What are your favorite movies?

I am truly a movie junkie. I see EVERY movie that comes out. It is impossible for me to have a few favorites, but some of the movies that left a lasting impression on me and ones I would recommend are:

"American Pie One and Two," "Legally Blonde One and Two," "White Chicks," "Old School," "Meet the Parents," "Meet the Fockers," "Wedding Crashers," "Legends of the Fall," "The Patriot," "Titanic," "Braveheart," "Erin Brockovich," "A Beautiful Mind," "The Notebook," "Gladiator," "The Sixth Sense," "Troy," "The Aviator," "The Phantom of the Opera," "Catch Me If You Can," "Fantastic Four," "Spider Man," "The Incredibles," "Shark Tale," "Finding Nemo," "Shrek One and Two."


When will you consider yourself "a success"?

True success to me is a steady progression toward the improvement of life quality and an ability to avoid stagnancy. Success is experiencing constant growth emotionally, spiritually, socially and financially, and having fun and enthusiasm while doing it.

I am considered to be "successful" by society's measures. I am healthy, happy, wealthy, and I am in a position to choose my own path in life. I have the ways, the means, the guts, and the time to control my future. I have no boundaries or limitation to what I can achieve. My dreams become reality. What I value most in life are the people surrounding me - my family, a small circle of loyal friends, and a number of dedicated key professionals I trust and work with.

I will consider myself a success when I know that all my four children have grown up to value and appreciate life the way I do. I want them to experience love, laughter, passion, and fun in life, but to do it the "right" way. I want them to have a keen sense of right and wrong. I want them to be willful enough to resist temptations, and to face and overcome the fear and failures that life tests us with.

I will consider myself a success when I celebrate my 50th wedding anniversary to my wonderful husband. I will consider myself a success when I can run seven miles a day at the age of seventy. I will consider myself a success when I have traveled the world and have experienced a multitude of cultures. I set very high goals for my "success," and I am determined to achieve them.

How would you describe your leadership style?

My leadership style is assertive and results driven. I value loyalty the most. I lead by example. I am extremely hands on. I am firm but fair. I am demanding but rewarding. I push harder than most. I believe in building people up and giving them "wings". I don't hold grudges. I don't tolerate excuses. I demand and get respect. My expectations are set very high and not just for my employees but for myself as well. I am a bull's eye shooter.

How do you deal with personal and professional challenges?

I face my challenges head on, and I learn from them. I don't soak, contemplate or second-guess myself. I am a communicator. Overcoming challenges gracefully and victoriously is as routine to me as waking up in the morning.

What, in your opinion, is the most important quality to have in order to succeed in life and why?

The most important qualities in order to succeed in life are the four "P"s: Perseverance, Passion, Personality and Patience.

Success is about knowing what you want and having the "internal drive" in high gear at all times. It is about learning to overcome obstacles and getting up after falling down. Rejection and failure are the stepping-stones to success. Perseverance makes you unstoppable.

You must have passion and the understanding that "getting there" isn't half the fun

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E! Online

'Apprentice' Alla Uncovered


'Apprentice' Scandal

That Donald Trump sure knows how to pick a winner. The real estate mogul recently announced the cast for the fourth season of "The Apprentice," boasting that he had personally selected 17 of the 18 contestants, among them a "tough as nails" ex-stripper.

Though the official NBC bio for salon and spa chain owner, Alla Wartenberg focuses on her self-made millions and fails to mention her pole-dancing past, all it took was a little digging from the super sleuths at the Smoking Gun to uncover the goods on the 31-year-old 'Apprentice' contender.

Back in her stripper days, Wartenberg danced at Las Vegas' Palomino Club under the name Ecstasy and was involved in a "pretty platonic relationship" with convicted murderer Robert Acremant, a client of hers who apparently considered her his girlfriend.


Alla 'Ecstasy' Kosovo Wartenberg

On his frequent visits to the club, Acremant would reportedly shell out between $500 and $1,500 for a night in the company of Alla/Ecstasy (or "X," as her friends called her) and eventually developed something of a cash flow problem. Low on funds, but desperate to continue seeing his scantily-clad lady friend, Acremant attempted to rob a pair of Oregon women in 1995 but ended up killing them in a heist-gone-wrong.

Later that year, he also murdered Scott George, a friend from California, in a second robbery attempt. He was convicted of all three murders and was sentenced to death in both California and Oregon, where he is currently on Death Row.

As a result of her association with Acremant, Wartenberg was called upon to testify at his trial in Tulare County Superior Court in August 2002, where she explained that she had simply "used him for money." According to the court transcript, Wartenburg said, "I liked him as a client. I thought he was really nice." Wartenberg said she would meet Acremant outside of the Palomino occasionally to share a meal.


Robert Acremant at his sentencing trial for murder.

According to her testimony, on his last visit to Vegas, Acremant pulled both a stun gun and a handgun on her while they were sitting in a car and began "panicking and freaking out, telling me that he, you know, he was very upset with me because I never loved him." Though Wartenberg escaped without injury, she told the jury that she was left "emotionally injured and scarred for life" by her encounters with Acremant.

Fast forward a decade and one finds a Wartenberg more akin to the image presented by her NBC bio, which explains that she and her parents moved to America from Russia in 1988 in pursuit of the "American Dream." Now a happily-married mother of four, the spa owner is sitting on millions and is currently at work developing her own European-derived skin and hair care lines.

After all that Wartenberg experienced in pursuit of said American Dream, we're thinking that sitting opposite Trump in the boardroom should be a piece of cake. (Maybe she should have tried out for 'Survivor' instead.) The fourth season of "The Apprentice" premieres September 22.

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Guest ranster627

well I for one hope she overcomes her past and shows that sometimes people have careers not because they want them but because they may have no other alternatives.

I am going to give her the benefit of the doubt ... thanks for the news

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  • 3 weeks later...

WOW! :unsure::blink::huh:

She's been absolutely AMAZING on the show so far, and completely carried her team through this last competition. But everybody knows Donald Trumps a snob when it comes to booksmarts/streetsmarts and college degrees. I don't see him ever giving serious thought to hiring somebody with such a checkered past, although I'm sure he'll come out in interviews praising her amazing turn-around, etc.

Didn't Marshawn say to the camera that Alla's already worth $12mil? Ack! Sounds like she really doesn't need any apprenticeship with The Donald anyway :)

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  • 2 months later...
what a life she's had..from the pole to the boardroom

Not much of a jump, if you think about it.

What a stripclub and boardroom have in common:

  1. Only money matters
  2. People show thier ass
  3. Sex can be had in them
  4. Trump can be found in both
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