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Taco Bell's Gidget the Chihuahua


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Taco Bell Ad Star Gidget the Chihuahua

by Robert Jablon, Associated Press


Gidget the Chihuahua

LOS ANGELES, California -- Gidget the Chihuahua, the bug-eyed, big-eared star of 1990s Taco Bell commercials who was a diva on and off the screen, died Tuesday, July 21. Gidget suffered a massive stroke late Tuesday night at her trainer's home in Santa Clarita and had to be euthanized, said Karin McElhatton, owner of Studio Animal Services in Castaic, which owned the dog. She was 15.

Although she was hard of hearing, Gidget was otherwise in good health up to the day of her death, eating well and playing with her favorite squeaky toys at the home of trainer Sue Chipperton, McElhatton said. "She was retired. She lived like a queen, very pampered," McElhatton said.

"Gidget was found at a kennel and wasn't show quality," McElhatton said. "She had an undershot jaw and huge ears. But Gidget knew she was a star," McElhatton continued. "She was a prima donna, basically. She absolutely knew when she was on camera," McElhatton added.


Carlos Alazraqui was the voice of Gidget in

the popular Taco Bell commercials

In a 1997 Taco Bell television commercial, Gidget was seen as a male dog who, through the magic of special effects and a voice actor, proclaims in a richly accented voice: "Yo quiero Taco Bell"

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