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CBS Innertube - Scripted and Reality


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CBS Announces Broadband Channel Innertube, Includes Reality TV Programming

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http://www.cbs.com/innertube/index.php

CBS Corporation announced the launch of "innertube," a new, advertising-supported broadband channel offering a wide range of free entertainment programming to Internet users. Innertube will launch with a line-up of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands. The genres for the original Internet programs will range from reality to musical performance, from entertainment magazine style to talk format, and from sketch comedy to animation.

The formation of innertube creates a new distribution channel for original material and CBS Corporation content on the Internet with programming drawn from the vast creative resources at the company's entertainment programming divisions, including CBS Entertainment, King World, CBS Paramount Network Television, CBS Paramount Domestic Television and Showtime.

In the coming months, innertube will also become a distribution outlet for streaming encore episodes from CBS's prime time line-up and for webcasts of content from CBS Corporation's vast library of 2,600 titles and 100,000 hours of television programming. It will also become an alternative programming option for series broadcast on the Network that didn't reach a mass audience, but have a loyal, passionate following that lends itself to Internet appeal.

"Our company possesses some of the world's finest entertainment programming assets and brands, and we will continue on a strategic course to find as many distribution channels and new revenue streams for them as possible," said Leslie Moonves, President and CEO, CBS Corporation. "With this broadband channel, we've essentially bypassed cable and created a general entertainment outlet utilizing existing creative and content resources."

"Innertube represents CBS Corporation's latest effort to capitalize on advertising, programming and promotional opportunities within the emerging digital world," said Larry Kramer, President, CBS Digital Media. "With Internet programming destinations now in place for news (CBSnews.com), entertainment (CBS.com) and sports (CBSSportsLine.com), CBS is at the forefront of extending our programming brands to new audiences, delivering new forms of exciting content to the consumer and creating new platforms for advertisers."

"This online channel presents exciting creative possibilities and great business opportunities for CBS," said Nancy Tellem, President, CBS Paramount Network Television Entertainment Group. "Creatively, we want this platform to be a content playground where new talent and ideas are discovered, and proven talent can bring their passion projects -- whether complementary or different to what's on the Network. And, on the business side, the innertube programming that is connected to the Network will help create more touch points for audiences with CBS programming brands and more opportunities for advertisers to engage with our shows."

Innertube, which can be accessed from the home page of CBS.com, will initially stream three shows daily. One new program will be posted on the channel each day, Monday through Friday, making at least five new offerings on the site throughout the week. Programming will be archived and can be accessed at any time with innertube's browse function.

The slate of reality TV related programming that will run on inntertube will include:

The Best of House Calls - Premiering on innertube in June, THE BEST OF HOUSE CALLS is a one-hour, bi-weekly program with a four-week run that culls the best episodes of the past two seasons of HOUSE CALLS: THE BIG BROTHER TALK SHOW and presents them with new introductions made by the host of the show, Marcellas Reynolds. This show will lead to the premiere of the new season of CBS's "Big Brother" and the first HOUSE CALLS show.

Beyond Survivor - This show is a behind-the-scenes look at the production of CBS's SURVIVOR, including an exclusive, on-location view of how producers create the show's weekly challenges and an interview with SURVIVOR's art director. BEYOND SURVIVOR premieres May 4th on innertube.

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CBS Seeks Inturns

By John Eggerton -- Broadcasting & Cable

CBS has put out an online casting call for reality show, Inturn, which will air (stream?) on its new Innertube broadband channel. The show will be a soap opera "boot camp" for actors aspiring to win a 13-week role on mothership show, As the World Turns.

Combining elements of Big Brother, Survivor and The Apprentice, the series of five-minute episodes will feature 10 would-be soaps stars living togehter in a loft in Brooklyn and interning at the show. They will vote each other off until a winner is selected. No airdate yet, but it will likely be sometime in July and run 8-10 weeks.

As the World Turns is audio podcast on the CBS Web site, but there are no plans to make whole soap episodes available for video downloading, according to a CBS spokeswoman.

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