Jump to content
Sign in to follow this  
morty

Yes, Big Brother Canada will return... but on Global!

Recommended Posts

Big News at Shaw! [June 6 2014]

Yes Big Brother Will Return but on Global!

Shaw unveiled its primetime lineup for the 2014-15 season and "Big Brother Canada" will return for its third season. "BBCan 3" is also moving from Slice to Global. It looks like "BBCan" has outgrown its roots and is becoming more accessible to viewers on its mother channel.

"We very purposely put 'Big Brother Canada' on Slice in order to give Slice a real kick, to bring a new audience to discover Slice," said Williams. "Those two seasons of huge numbers put Slice on the map in a big way that it hadn't been before. Then ultimately there's a business decision here. 'Big Brother Canada' is a very expensive show to make and specialty platforms can only generate so much revenue, that's just the way our business works. A bigger platform generates a bigger revenue, even if the audiences are relatively similar. So we really believe by moving it to Global, not only will we grow that audience one step further but we have an opportunity to monetize it quite differently on the bigger platform as well."

Share this post


Link to post
Share on other sites
Sign in to follow this  

×