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NBC rehires the orginal Apprentice

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NBC Reboots Original Apprentice

Mar 17, 2010 07:12 PM ET by Kate Stanhope

NBC is rehiring the original Apprentice, the network announced Wednesday.

The non-celebrity version of the reality show from executive producers Mark Burnett and Donald Trump will return for a sixth season with a revised format. It will emphasize the country's economy by casting 14 contestants affected by the recession. The new cast will consist of people who have been laid off, are unhappy with their current career path or recently graduated with few possibilities.

Celebrity Apprentice's Bret Michaels faces biggest challenge yet: Donald Trump's boardroom

"The Apprentice is a proven brand, and we believe its return is more relevant than ever since it will provide new hope for many Americans struggling in this difficult job market," said Paul Telegdy, NBC's executive vice president of alternative programming.

The Apprentice premiered in January 2004 and quickly became a hit for NBC. The series not only spawned Trump's catchphrase "You're fired!" but also made several of the show's contestants such as winner Bill Rancic (Giuliana & Bill) and Omarosa Manigault-Stallworth famous.

"I am very excited to return to the original premise of The Apprentice," Trump said. "We've got to do something about the economy and this is a terrific way to provide jobs as well as business lessons along the way."

The first season of The Apprentice averaged 20.70 million viewers in 2004 and attracted 28.05 million viewers for its first finale. The most recent installment of Celebrity Apprentice premiered Sunday to 8.3 million viewers and a 3.2 rating in the 18-to-49 demo.

Open casting calls will be held across the nation for the new season but in the meantime, hopeful contestants are encouraged to e-mail castingnbcapprentice@gmail.com. No airdate has been announced.

Are you excited for the return of The Apprentice?




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Just saw this.... And I look forward to the return of the non celebrities. I never did like the B-list celebrity version.

The key to really enjoying The Apprentice is to understand that there are only 1-2 real apprentices, the rest are added simply to be fired, so the fun is trying to figure out who the 1-2 are real apprentices, and which ones are are not. This is the reason why the show has so many flawed personalities that never in a million years would ever be hired to an Apprentice to Trump (who himself is just a high profile pitch man dressed up to be CEO look-a-like, not a real business guru) is because they make for good reality TV drama.

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