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Loveita Adams Passionate and bursting with energy, this independent girl plans to make and keep as many promises as possible to build trust in the house. Age: 25 Hometown: Fort McMurray, AB Occupation: CEO & Founder of a natural skincare line Describe yourself in three words: Passionate, Driven, Leader Do you have a strategy to win Big Brother Canada? My strategy is to make as many promises as possible; even if I have to make promises or search for things to promise. The purpose behind this is that if you’re able to make a promise and keep it, you’ll immediately build trust. I want people to believe that I will do whatever I say. For instance, if I know I want to vote a certain person out, I might go up to someone who I know is a supporter of theirs and pretend I’m not sure what I will do. Then I’ll offer them my vote to support them. If I give them my word and keep it, they’ll believe in me. I’ve watched the show and looked at it from a statistics and psychology stand-point, and I’ve seen how valuable building trust and credibility can be. If you could take one thing inside the house, what would it be and why? Tajin! Look it up! I first discovered it in Mexico and I put it on absolutely everything. Fruit, veggies. It’s amazing – I always have it with me. Brain vs. Brawn. Which challenges, physical or mental, do you fear most? For physical challenges - because I’m tiny - I feel I will be good at anything to do with endurance. I did track and I like to sprint. I have a background in gymnastics. I’m not going to stack up against big strong guys in strength competitions. I’m terrible at history, English and geography but great at math and science. So for mental competitions, it will really depend. If you won, how would you spend the $100k? There’s a range of charities I love to support so I’d give to them. And I’d try to invest or save it – that way I could grow it to be more than $100k. Who is your Big Brother Canada idol and why? I love Brittnee (BBCAN Season 3). She was so good at putting her emotions aside to get herself to the end of the competition. There was a time when Sarah went against her in a challenge, and she put her emotions aside right away because she needed to stick with her alliance at that point. She was playing her own game and I respect that a lot. Also as a woman who wasn’t necessarily seen as a physical threat going in, she went into those competitions and did so amazing, even when she was up against some big burly guys. She blew me away. True North strong and free. What is your favourite thing about Canada? The fact that we have all four seasons! I find when I go on vacation I get hot within a few days and I want to come back to Canada. I can ski in the winter and dirt bike in the summer – there’s so many things we can do here!